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Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/who-questions-the-questioners-


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Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194